Brandon Jacoby - Seeing Taste vs. Creating Taste as a designer

Capital, early Cash App, and most recently, X, all have one designer in common — Brandon Jacoby com/JacobyBrandon). In this episode Brandon is talking about how he’s combining his years of experience designing with fresh, high-functioning teams and is now launching an all-new independent practice to help founders *push past good * He shares some really interesting thoughts on taste, being creative with AI, and how to thrive in a 0-1 environment. Some highlights: - The types of designer who get most amplified by AI - What it takes to thrive while designing a 0→1 experience - How Brandon is positioning himself as a new independent - The difference between "seeing taste" and "creating taste" - What Nikita (X Head of Product) taught Brandon about onboarding - + a lot more - John Lasseter (Pixar director) quote -

v=uFbOOjAC_Fg - Tolan app (mentioned as example of creative onboarding) - com/ - Owen Jennings at Block (Brandon’s mentor for 4 years) - com/in/owenbrittonjennings/ - Nikita (former Head of Product at X) - com/nikitabier Dive is where the best designers never stop learning 🤿 🌐 club 🐦 com/joindiveclub Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪 Chapters 0:00 Intro 1:14 Designing at X 9:56 Brandon's journey going solo 15:12 When Brandon reaches for different tools 19:12 Types of designers who get amplified by AI 22:22 Positioning yourself as an independent designer 32:00 The moments that shaped Brandon as a designer 36:02 Craft meets consequence 39:13 Designing 0 to 1 experiences 45:13 What it takes to push past good enough 50:56 The future of independent design